Helping French Luxury Beauty enter the Chinese-speaking market for the first time.
A RedNote influencer campaign designed to make a premium French beauty retailer be SEEN, feel searchable, relatable and enjoyable visiting among Mandarin-speaking consumers in London.
22
creator posts
~300K
RedNote impressions
688
total saves
51K
#ohmycream views
Additional engagement: 2,976 likes · 224 comments · creators ranged from 2K to 69K followers
Oh My Cream already had a premium French beauty identity and a strong retail experience in London. The challenge was to create a stronger cultural entry point for Mandarin-speaking beauty consumers, making the brand be SEEN, feel searchable, relatable and enjoyable visiting on RedNote.
Chinese-speaking beauty consumers on RedNote are not driven by brand prestige alone. They search through practical, high-intent needs: skincare routines, skin concerns, product function, creator experience and local availability.
MExtra activated 22 London-based creators and professionals across beauty, lifestyle, fashion and media. Content focused on real in-store visits, product discovery, personal recommendations and London lifestyle context, turning Oh My Cream into a credible local beauty destination.
Three strategic layers that made this campaign work.
MExtra identified familiar K-beauty brands inside Oh My Cream, including Torriden and Biodance, as a strategic entry point. By leading with brands that Chinese-speaking consumers already recognised, the campaign reduced unfamiliarity around Oh My Cream and built trust before introducing the wider French beauty retail experience.
The campaign was timed around Chinese New Year to create a stronger cultural connection. Oh My Cream offered guests a red envelope containing a brand coupon, turning the store visit into a culturally familiar and emotionally warm experience while encouraging future purchase.
MExtra did not only select beauty creators. The campaign also involved creators and professionals from career, couple, media and London lifestyle communities. This helped the brand break beyond the skincare bubble, reaching people who may not actively follow beauty content but could still be educated, inspired and converted through lifestyle-led recommendations.
The campaign established a strong initial RedNote presence for Oh My Cream in London.
Beyond reach, the campaign generated high-intent engagement: 688 saves showed that users were bookmarking the store as a future visit destination. By combining familiar K-beauty entry points, Chinese New Year cultural relevance and cross-category creator selection, MExtra helped Oh My Cream become more visible, searchable and credible within London's Mandarin-speaking community.
47K+
impressions from a single creator post
141
saves on one top-performing post
Consistent
multiple posts delivered stable reach, saves and comments instead of relying on one viral post
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