RedNote marketing services for brands that want real cultural relevance.
We help brands move from “we should be on RedNote” to a clear market route: creator visibility, brand account content, campaign activation and measurable next steps.
RedNote Market Audit
- Current RedNote visibility check
- Competitor and category scan
- Keyword and search behaviour research
- Chinese-speaking audience opportunity
- Brand positioning suggestions
- Starter action plan
Best for: Brands that are new to RedNote and want to understand the opportunity before investing in a campaign.
Creator Marketing
- Creator sourcing
- Creator vetting
- Outreach and negotiation
- Creator brief writing
- Product / store experience coordination
- Content quality review
- Posting timeline management
- Creator performance report
Brand Account Content
- RedNote account positioning
- Monthly content calendar
- Chinese-language copywriting
- Searchable titles and hashtags
- Content pillars
- Visual direction
- Publishing support
- Account performance review
“We do not just translate English marketing. We rebuild the message for how Mandarin-speaking consumers search, compare, trust and decide.”
Campaign & Offline Activation
- Seasonal campaign concept
- Launch or promotion planning
- Discount / coupon mechanics
- Creator campaign theme
- Offline event concept
- Brand collaboration ideas
- Post-campaign growth roadmap
Packages
Three ways to start with MExtra.
Choose your starting point first. Creator marketing, brand account content and campaign activations can be combined depending on your budget, timeline and growth goals.
Starter Audit
For brands exploring RedNote before committing to execution.
- RedNote visibility review
- Competitor scan
- Audience opportunity map
- Search keyword research
- Content and creator angle ideas
- Mini action plan
Creator Marketing Retainer
Most requestedFor brands ready to activate creator campaigns on a monthly basis.
- Monthly creator sourcing and outreach
- Creator briefing and coordination
- Content quality review
- Posting timeline management
- Monthly performance report
- Ongoing creator relationship management
Brand Account Content Retainer
For brands that need their own RedNote account managed in Chinese.
- Monthly content strategy
- RedNote content calendar
- Chinese-language copywriting
- Post structure and visual direction
- Publishing support
- Community and comment insight
- Monthly account review
Add-ons available
Add seasonal campaigns or offline activations when your brand has a launch, festival, promotion or real-world experience to amplify.
Seasonal Campaign Add-On
For Chinese New Year, Christmas, product drops, menu launches, student season and limited-time offers.
Offline Activation Add-On
For store launches, tasting events, creator gatherings, pop-ups and brand collaborations.
FAQ
Common questions, honest answers.
RedNote is a lifestyle discovery and recommendation platform widely used by Chinese-speaking consumers to search for places, products, services and experiences.
No. It is especially useful for UK brands that want to reach Chinese-speaking consumers in the UK, including students, professionals, families and visitors.
No. MExtra can help you understand whether you need one, or whether creator-led campaigns are a better first step.
Beauty, skincare, restaurants, cafés, clinics, wellness, education, lifestyle, retail, events and local services.
No agency should promise guaranteed sales. MExtra focuses on improving visibility, trust, search presence, creator recommendation and conversion opportunities.
Yes. Smaller campaigns can work well for restaurants, salons, clinics and boutique brands when the targeting and content angle are clear.
Next step
Ready to plan your first RedNote campaign?
We'll suggest the most useful starting point — usually a market audit or a focused launch campaign.