Built by a RedNote creator. Designed for brands that want real Chinese consumer attention.
Mary He
UK-based RedNote creator
120K+ followers · 30M+ likes
120K+
followers
30M+
likes across content
400+
creator network
From creator
to agency.
MExtra was founded by Mary He, a UK-based RedNote creator with 120K+ followers and 30M+ likes.
After moving to the UK, Mary noticed a clear gap: Chinese-speaking communities rely heavily on RedNote recommendations when choosing restaurants, beauty services, local experiences and lifestyle brands, yet many strong UK businesses remain invisible to them.
MExtra exists to bridge that gap — combining creator insight, campaign execution and cultural strategy to help brands become searchable, trusted and recommended.
The reach behind the work.
120K+
Mary's RedNote followers
30M+
likes across Mary's content
400+
RedNote creators network
300K
impressions for Oh My Cream
Four things that shape every campaign we run.
RedNote-first thinking
We understand RedNote as a search and decision platform, not just another social media channel.
Cultural fluency
We rebuild messages for Mandarin-speaking consumers instead of directly translating English campaigns.
Local creator network
We work with relevant creators across London and the UK.
Commercial practicality
We focus on visibility, enquiries, bookings, visits and long-term brand trust.
Work with us
Work with MExtra.
From a single audit to a long-term creator programme, we'll meet you where you are and shape the next step around your brand.