London’s CHINESE CONSUMER Marketing AgencyHelping London Brands Win Chinese Consumers
Founded by Mary He, a UK-based Chinese influencer with 120K+ followers, MExtra combines her experience at TikTok, Ogilvy and Unilever with first-hand creator insight and a deep understanding of Chinese consumer culture.
It offers strategy, creators, content and campaigns — built for the grand Chinese audiences that live, study, work and travel in the UK.
Mary He
UK-based RedNote creator
120K+ followers · 30M+ likes
120K+
followers
30M+
likes across content
400+
creator network
Why MExtra
We don't guess the Chinese market. We live in it.
Creator-led insight
MExtra is built by someone who understands RedNote from inside the platform, not from outside marketing theory.
Community-first strategy
We know what Mandarin-speaking users search, save, trust and visit in the UK.
Commercial campaign direction
From awareness to bookings, enquiries and repeat visits, every campaign is shaped around real consumer decisions.
Brand endorsements & events
Why RedNote matters
Mandarin-speaking consumers do not just scroll.
They search, save and visit.
Search
Users search for restaurants, clinics, beauty products, education services and lifestyle recommendations.
Save
They save creator posts that feel useful, personal and trustworthy.
Collect this for next 'dine out'!
← swipe to view my 'Collects' →
Visit / Enquire / Buy
The content turns into restaurant visits, enquiries, bookings, sales and word-of-mouth.
What we do
Strategy, creators, content and conversion —
built for the Mandarin-speaking market.
RedNote Campaign Strategy
Market opportunity, competitor scan, search keywords, audience logic and content angles.
Influencer Campaign Management
Creator sourcing, outreach, briefing, campaign timeline, post coordination and reporting.
Content Repositioning
Turn advertising copy into RedNote-native storytelling that feels useful, searchable and personal.
Cultural Localisation
Not direct translation. Cultural reframing for how Mandarin-speaking consumers actually make decisions.
Featured results
Real campaigns. Real consumer attention.
Industries we help
Built for the brands RedNote users save and share.
Beauty & Skincare
Pain
Premium products that feel invisible to RedNote shoppers.
MExtra brings
Creator-led product discovery and routine storytelling.
Restaurants & Cafés
Pain
Empty tables despite a strong local crowd nearby.
MExtra brings
Local creator visits, menu storytelling and saved-post visibility.
Clinics & Aesthetics
Pain
Treatments that need trust before booking.
MExtra brings
Clear, honest creator content and Mandarin search positioning.
Education & Study Abroad
Pain
Parents and students researching outside Google.
MExtra brings
Long-form decision content from credible UK-based creators.
Food Delivery & Hospitality
Pain
Need repeat orders, not just one-time exposure.
MExtra brings
Location-targeted creator pods and dynamic menu campaigns.
Lifestyle, Fashion & Retail
Pain
Brand identity that does not yet land culturally.
MExtra brings
Cultural reframing and Gen Z creator conversations.
Free Guide: How UK Business Can Start Marketing on RedNote
A practical beginner-friendly guide for UK businesses that want to reach Mandarin-speaking consumers but do not know where to start.
What's inside:
- ✓What RedNote is and why it matters
- ✓How consumers use RedNote before spending
- ✓What kind of content works
- ✓Common mistakes UK Business makes
- ✓How creator campaigns work
- ✓Simple campaign checklist
Start a conversation
Ready to connect your brand with Chinese consumers?
Tell us about your brand and we'll recommend the right campaign, platform and audience strategy.