Case Studies

Case studies: how we turn cultural insight into consumer action.

From beauty discovery to local food recommendations, MExtra helps brands become searchable, trusted and visit-worthy among Mandarin-speaking consumers.

Trusted by brands across London

Beauty / Skincare

Oh My Cream

Introduced a French beauty concept to London's Mandarin-speaking community through RedNote creators from lifestyle, beauty and fashion backgrounds.

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Food Delivery

Golden Bites

Used local creator targeting, menu segmentation and dynamic pricing campaigns to turn a food delivery brand into a smart local dining choice.

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Food & Beverage

Milksha

Beverage brand activation in London neighbourhoods with high Mandarin-speaking footfall through local lifestyle and foodie creators.

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Clinic / Aesthetics

Maison de Skin

Positioned a London aesthetics clinic as a trusted, searchable destination for Mandarin-speaking beauty consumers through RedNote creator campaigns.

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